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In his keynote address at our CMO Insight Summit, Rory Sutherland from Ogilvy & Mather explained why “psychological insight is just as valuable as technological advance.”
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The psychology of digital marketing. Rory Sutherland, Ogilvy
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The psychology of digital marketing. Rory Sutherland, Ogilvy
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Mistake number one: basing everything on evolutionary psychology. Aside from that, this man is clearly a genius and has level 1 billion charisma. Awesome talk!
They done let the GDs in the summit I see
“No, you have to poison them. That’s how medicine works” 👺💉🐑
This was so good. Thanks.
2) @47:38 whats terrifying is that the governments job is to make life objectively better for its citizens, and they've managed to convince themselves and each other that a subjective improvement is just as acceptable. FFS if you're going to be in this role, to make decisions that have an astonishing impact on the whole of society, then think about the consequences of applied psychology on the overall health of that society. In psychological terms, what Rory is advocating for in this instance is rule by order of psychopathy. people want hours of their lives back. they want to spend those 2-4 hours a day traveling with their families. cognitive suppression doesn't make that problem doesn't go away. over the long term, people will begin to internalize those emotions which are being suppressed by a sense of short term gratification, and that's going to result in profound effects.
man, I appreciate the work but there are jus so many BAD assumptions to unpack here, that lead to horrible business decisions..
1) @46:27 absolutely no one wants to spend a vacation day waiting for the cable guy… I mean, wow, the lapse of judgement there is daunting.
He is just brilliant! thanks for sharing this presentation
We believe that this talk is a must-heard.
I just completed a Bachelors in Digital Marketing yet this remains the most profound lecture on digital marketing I’ve ever heard.
The camera operator was useless. IT'S A PRESENTATION YOU DOLT
Speaker was excellent. Cameraman was a sleepwalking idiot.
I found this old video from 1958. Called (trackdown the end of the world) it is worth a watch believe me. it's about trump they use his name.
My grandma was in marketing all her life with no degree and now I’m in the same boat. I did take a behavioral economics and group/work place psychology class, but I don’t have a degree and this was only 2 semesters in time. I do really well at my job but I’m about 30 minutes in and he for real just blew my mind a bit with her point of perspective.
Well done Sir!
"Change the perspective you look at the problem from"
this guy giving a ted talk with his belly hanging out
Amazing 🤩
Friends I'm not telling you to resign from Your Job or abandon Your business, I'm telling you to create another source of income…..BE wise
AMAZING presentation. Human psychology is the most important thing to understand as a marketer. Perception is key. Really enjoyed the mirror example
Rory as usual, awesome presentation. Camera operator though… hmmmm…